Want to Jump into a Top Ten TV Market or to Network?

The Membership - For Ambitious On-Air Journalists to Level Up

The Membership is a professional development and coaching program designed exclusively for TV journalists who want real feedback, career momentum, and confidence on camera - without paying expensive agent fees. 

What makes it unique is that you learn directly from Debra Alfarone - an Emmy® and Edward R. Murrow award-winning national journalist who has risen from small markets to the network spotlight  -and now coaches reporters to reach their dream markets.

Join the Membership →

What is The Membership?

Do you want to grow your skills, slay your live shots, make deadlines effortlessly, and navigate a big market jump but you don’t know where to begin? That’s the thing about TV news. There’s no roadmap and no guidebook. And not everyone takes the time to help you. That’s where I come in.

Let me be your fairy TV news godmother. I’ve coached hundreds of talented, successful journalists to jump more than 5,000 markets. I’ve helped them create killer reels and made introductions that have set them up for interviews at major networks. If you’ve found your way to this page, odds are you may feel stuck, and need someone to have your back. When you join The Membership, not only do you get a seasoned coach to stand for you, but you are also part of an exclusive network of journalists dedicated to helping you reach your goals. Invest in yourself and see your life change in ways you once thought impossible.

Imagine if you could...

  • Feel comfortable, be more conversational, and have straight-up swagger on-air.
  • SLAY that live shot every time, drop your mic, and collect compliments and high fives.
  • Create a killer reel that can score interviews in your dream market so you can be closer to family and friends.
  • Have a proven roadmap to asking better questions, writing more “big market,” and sharpening your on-air appearance.
  • Enjoy a mindset shift that boosts your self-esteem, helps you handle haters, quiets the doubt, and embraces hope and abundance.
Yes! This is for me!

What They Won't Tell You...

(but what I will)

 
In case you're wondering...

Here's How The Membership Helps

Regular Coaching
and Feedback

News is a demanding business, with no instruction manual. News Directors don’t always have time to give feedback, and mentors will give you their time when they have some. Plus, they’re not paid to tell you the tough stuff, so 9.9 times out of 10, they’ll leave that out. Here you can get feedback you can implement immediately - in the way most convenient for you - join our monthly group coaching call LIVE or submit your work through our Confidence Check portal and receive a detailed email right to your inbox.

Access to
My Extensive Network

I will help you create your best reel, introduce you to recruiters and people who work in your dream market, coach you to nail that interview—and help you negotiate. The rest of The Membership squad will also offer their insight and contacts and will cheer you on.

Mindset
Shifts

Do you feel like you're ENOUGH? Imposter Syndrome is a real deal-breaker. The most important lesson I've learned is that you can't win in the world, if you're not winning in your mind. I'll give you the tools you can use over and over again to shift your mindset. They've worked for me. And I'll be your biggest cheerleader.

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"She has helped me
feel more confident..."

"Debra Alfarone's coaching advice is invaluable. She has helped me feel more confident in my journalistic abilities. She is passionate and takes the time to understand one's aspirations to help them achieve that goal."

Sierra F.
Jumped into a top 10

"...a wealth of knowledge..."

"When I met Debra, I felt as though I was lacking in many areas in my field such as live shots, cadence, and honestly just mastering my craft. But after just one session with her, I not only had the confidence to do better but I had a wealth of knowledge to BE BETTER. She practices what she preaches. She believes in you."

Shelby S.
Jumped 175 Markets

"Do EVERYTHING
she says."

"[Debra's] going to be honest with you and that means you have to be honest with yourself. Do EVERYTHING she says. She and I set a goal with a specific date and we achieved it!"

Rasheeda K.
Jumped to National Anchor

Be Powerful
 

What's Included With

The Membership

Get Coaching In The Way It Works For You

Get real feedback, build your reel, expand your network, and accelerate your career - no agent required.

Each month, join a LIVE Zoom Group Coaching Call with Debra.

Get feedback and ask questions, plus see other members’ work. 

We understand busy newsroom schedules. If you can’t make the live Zoom, submit your reel, package, script, A-block, etc. through our Confidence Check portal. Receive feedback to your inbox in 3-5 business days. 


Monthly LIVE Workshops and Networking Sessions

Each month, join the group LIVE for a Zoom workshop on live shots, anchoring, pitching and more. Some sessions include special guests: Network Correspondents, News Directors, Recruiters, Top Ten Anchors, etc. The schedule is posted each month in our private Facebook group - and the times and days change to accommodate hectic news schedules.


Exclusive Facebook Group

When you join The Membership, you join a squad of dedicated journalists who agree to adhere to the principle of uplifting others. We all support each other's dreams. The Facebook Group is where we post free trainings, job opportunities, and where the monthly Zooms are livestreamed.

Bonus #1

Annual Retreat!

Come to the annual retreat in Washington, D.C. each summer and meet your coach and fellow members IRL!

Bonus #2

1:1 Debra Time

You can purchase a one-on-one personalized coaching session at a special price anytime, only available to members.

The Basics

Two Weeks to Top Ten
TV Market Confidence

Sign up for the
Annual Membership 
and get my course for FREE!
(A $297 Value!)

Wait! Have We Met?
 

I'm Debra!

I was a high school dropout, with no connections in TV news.  

Through hustle, positivity, and persistence, I put myself through college and worked my way up to be a reporter in a top 30 market. But...I had always wanted to work in NYC. It took an “aha moment” to realize that the only thing holding me back was ME.

I got out of my own way, changed my mindset, and 5 months later, I landed my dream job.

From there, I anchored and reported in Washington, D.C., became a correspondent at CBS News, then jumped to a new opportunity to become the Lead Anchor for a new 24/7 digital network for Gray Television. Once I realized my dream life, I wanted to help others to get what they want in life.

Here’s the thing: I know I could have made it to my dream markets quicker - years quicker - if I only had a “me” to guide me. That’s why I underwent rigorous coach training and started my business to show YOU how.

I promise you that living your dream life IS achievable. If you’ve been looking for that 'fairy-godmother-in-news’ to show you the way, let's get started.

Wait! Have We Met?
 

I'm Debra!

I was a high school dropout, with no connections in TV news.

Through hustle, positivity, and persistence, I put myself through college and worked my way up to be a reporter in a top 30 market. But...I had always wanted to work in NYC. It took an “aha moment” to realize that the only thing holding me back was ME.

I got out of my own way, changed my mindset, and 5 months later, I landed my dream job.

From there, I anchored and reported in Washington, D.C., then became a correspondent at a network, met my husband, and rescued the sweetest dogs ever. Once I realized my dream life, I wanted to help others to get what they want in life.

Here’s the thing: I know I could have made it to my dream markets quicker - years quicker - if I only had a “me” to guide me. That’s why I underwent rigorous coach training and started my business to show YOU how.

I promise you that living your dream life IS achievable. If you’ve been looking for that 'fairy-godmother-in-news’ to show you the way.

As Seen On

Ready? You're On.

Just Choose Your Plan

Pay-As-You-Go

$39

Per Month
Members get 3 ways to receive coaching each month:
  • One Monthly “Live” Coaching Call
    Join Emmy® & Murrow-winning journalist Debra Alfarone for live coaching and support. Bring your links for review. Join and learn, ask questions, and be inspired to level up.

  • Confidence Check Feedback
    Submit your package, live shot, script, A-block or reels to the Confidence Check portal and receive personalized, actionable feedback delivered privately right to your inbox that you can use immediately.

    One Monthly Masterclass

  • Topic and guests rotate each month. Network with Network Correspondents, News Directors, Recruiters, Top Ten Anchors, and more.

    Past workshops have included:
    Live Shot Boot Camp
    Top Ten TV Market Presence
    Goal Setting for Journalists
    Perfecting Your Pitch

  • Access to Exclusive Facebook Group: Members can connect, share job leads, and support one another - building a like-minded journalists.
  • Option to Purchase a One-on-One Coaching Session at Member Price: For when you need dedicated one-on-one help, enjoy special Member pricing of $150 for private one-on-one hour-long coaching sessions. 
Join Now

Get Two Months for FREE Each Year +
Get "The Basics" Course for FREE!

$390

Per Year
Members get 3 ways to receive coaching each month:
  • One Monthly “Live” Coaching Call
    Join Emmy® & Murrow-winning journalist Debra Alfarone for live coaching and support. Bring your links for review. Join and learn, ask questions, and be inspired to level up.

  • Confidence Check Feedback
    Submit your package, live shot, script, A-block or reels to the Confidence Check portal and receive personalized, actionable feedback delivered privately right to your inbox that you can use immediately.

    One Monthly Masterclass

  • Topic and guests rotate each month. Network with Network Correspondents, News Directors, Recruiters, Top Ten Anchors, and more.

    Past workshops have included:
    Live Shot Boot Camp
    Top Ten TV Market Presence
    Goal Setting for Journalists
    Perfecting Your Pitch

  • Access to Exclusive Facebook Group: Members can connect, share job leads, and support one another - building a like-minded journalists.
  • Option to Purchase a One-on-One Coaching Session at Member Price: For when you need dedicated one-on-one help, enjoy special Member pricing of $150 for private one-on-one hour-long coaching sessions. 
Join Now

“Her tools WORK. It's like she has a secret formula for creating reels, telling stories, and getting that top ten market feel.”

Sarah Robinson,

Reporter, Washington, DC

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